For a song: News literacy campaign reaches big audience with little expense

April 8, 2025 Joe Amditis

For a song: News literacy campaign reaches big audience with little expense

A statewide collaborative’s grant-funded Facebook ad campaign to explain the importance of local news generated nearly 400,000 impressions with targeted audiences, according to a new analysis of the news literacy campaign.  In August 2024, the nonprofit Oklahoma Media Center released a “Schoolhouse Rock!”-inspired animated video with an original song designed to bolster trust and support … Continue reading For a song: News literacy campaign reaches big audience with little expense

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Joe Amditis

Joe Amditis is the associate director of the Center for Cooperative Media at Montclair State University. He can be reached via email at [email protected] and on Twitter at @jsamditis.